At smartpr each client is the center of a unique universe. All the right strategies within budget restrictions are deployed to establish, promote and support marketplace credibility.
Each client relationship begins with a messaging/positioning workshop, which clarifies and supports your company’s short-and long-term business and communication goals. Following the workshop, smartpr can provide a Marketplace Credibility Management program that could consist of any number of services as listed below:
- company information/pr kits
- media relations strategy, messaging and implementation
- crisis and issues management plan and implementation
- web-site design and development
- social and online marketing
- b2b and consumer marketing
- collateral materials for sales, marketing and technical support
- advertising and promotion
- executive coaching
- interview, media and presentation training
- research: industry, competitive, marketing opportunities
- event/trade show preparation and support
- speakers’ bureau activities
- case studies, application stories, customer testimonials
- industry analyst/expert briefings
- product placement in TV and film
- investor relations, including preparation for capital raising, presentations, coaching
- ongoing counsel and qualified referrals to other professional services firms, including trademark and patent attorneys
- business and marketing plan review and development